The Tiffany Deal is a book about the iconic jewelry brand Tiffany & Co., focusing on both fashion culture and business management aspects of brand investment. From the brand perspective, the book provides an in-depth interpretation of the roles played by founders, designers, managers, and investors in Tiffany's over 180-year history, analyzing the formation and evolution of its core competitive strengths. From the investment side, the book meticulously reconstructs the history of acquisitions and mergers by the LVMH Group, thoroughly dissecting the transaction details of LVMH's acquisition of Tiffany. It interprets how luxury enterprises formulate and implement investment strategies, how they search for and select investment targets, negotiate and finalize deals, and how they drive the growth and expansion of their brand portfolios.